Mattel
KPop Demon Hunters Rumi Singing Doll
Rumi from the KPop Demon Hunters film, as a doll that sings.
Ages 4+$31.98usual price
Added to 14 Wishorium lists
On 5 top lists
29 toys for every age
Spin Master
Primal Hatch Megalodon
Put the egg in water and a roaring, light-up megalodon hatches out, again and again.
Ages 5+$49.99usual price
Added to 12 Wishorium lists
On 6 top lists
furReal
furReal Gabby the Grow & Roar Tiger
An interactive tiger cub that roars and grows up as you look after it.
Ages 4+$79.99usual price
Added to 11 Wishorium lists
On 3 top lists
Real FX
Pokémon Pikachu Puppetronic
A 40cm Pikachu puppet with touch sensors and more than 120 sounds and moves.
Ages 8+$79.99usual price
Added to 9 Wishorium lists
On 5 top lists
CrunchLabs
CrunchLabs by Mark Rober: The Crunchinator
A Mark Rober CrunchLabs build that crushes everyday things.
Ages 8+$34.99usual price
Added to 9 Wishorium lists
On 5 top lists
Barbie
Barbie DreamHouse (2026)
This year’s Barbie DreamHouse, with pools, slides and rooms to furnish.
Ages 3+$214.99usual price
Added to 9 Wishorium lists
On 2 top lists
PAW Patrol
PAW Patrol: The Dino Movie Megasaurus Vehicle
A rescue truck with a giant inflatable dinosaur, from PAW Patrol: The Dino Movie.
Ages 3+$64.99usual price
Added to 8 Wishorium lists
On 8 top lists
LEGO
LEGO Star Wars SMART Play: Throne Room Duel & A-Wing 75427
A 962-piece Star Wars set with three SMART minifigures and two SMART Bricks.
Ages 9+$159.99usual price
Added to 6 Wishorium lists
On 2 top lists
BRIO
BRIO World Space Station Set
A wooden railway with a space station to run the trains through.
Ages 3+$139.99usual price
Added to 5 Wishorium lists
On 2 top lists
Thames & Kosmos
Thames & Kosmos V8 Race Car Engineering Set
Build a model race car with a working V8 engine you can watch move.
Ages 10+$39.95usual price
Added to 5 Wishorium lists
On The Toy Insider’s Holiday Gift Guide 2026
Sesame Street
Sesame Street Tickle Me Elmo Giggle Max
An 18-inch Elmo who giggles harder the more you tickle his tummy and feet.
Ages 18 months+$39.99usual price
Added to 4 Wishorium lists
On 7 top lists
Bluey
Bluey’s Light & Surprise Heeler House
The Heelers’ house from Bluey, with lights and surprises in its rooms.
Ages 3+$149.99usual price
Added to 4 Wishorium lists
On 3 top lists
Monster Jam
Monster Jam Chomping Megalodon
A remote-control Monster Jam truck with a shark’s jaw that chomps.
Ages 4+$49.99usual price
Added to 4 Wishorium lists
On 3 top lists
Melissa & Doug
Melissa & Doug Cheery Lane House Play Set
A little house that opens up into rooms, with figures, a dog and a car.
Ages 2+$34.99usual price
Added to 3 Wishorium lists
On 4 top lists
Spin Master
Super Mario Galaxy Movie Hatchin’ Yoshi
An egg that rocks and makes sounds until a light-up Yoshi hatches out.
Ages 4+$59.99usual price
Added to 3 Wishorium lists
On 3 top lists
Magna-Tiles
Magna-Tiles Treetop Adventure 42-Piece Set
Magnetic tiles and figures for building a treehouse.
Ages 3+$74.99usual price
Added to 3 Wishorium lists
On 2 top lists
Warmies
Warmies 13-Inch Golden Dog
A soft golden dog to cuddle, which can be warmed up for bedtime.
From birth$29.93usual price
Added to 3 Wishorium lists
On The Toy Insider’s Holiday Gift Guide 2026
LEGO
LEGO Icons Project Hail Mary 11389
An 830-piece model of the Hail Mary spaceship, with Ryland Grace and Rocky minifigures.
Ages 18+$99.99usual price
Added to 3 Wishorium lists
On Amazon’s Top 100+ Toys 2026
Fisher-Price
Fisher-Price Little People My Mario Adventure Playset
A Super Mario world for toddlers, with Little People Mario to send down its paths.
Ages 18 months+$53.99usual price
On 2 top lists
Fisher-Price
Fisher-Price Little People Ultimate Mountain Playset
A big mountain with slides, a waterfall and a car, for Little People adventures.
Ages 12 months+$49.99usual price
On 2 top lists
Ms. Rachel
Ms. Rachel My First Learning Farm Playset
A farm playset with Ms. Rachel and animals, from her learning videos.
Ages 12 months+$39.99usual price
On 2 top lists
LEGO
LEGO Super Mario Donkey Kong Arcade 72051
A 1,371-piece LEGO model of a Donkey Kong arcade cabinet, made for big fans.
Ages 18+$199.99usual price
On TODAY’s Best Toy Awards 2026
Fisher-Price
Fisher-Price 3-in-1 Kick & Sway Activity Gym
A play mat and gym for tummy time and kicking, with toys to swing and grab.
From birth$59.99usual price
On The Toy Insider’s Holiday Gift Guide 2026
Ravensburger
Ravensburger Play+ Sensory Crinkle Teether: Dragon Fruit
A crinkly teether shaped like a dragon fruit, for little hands and gums.
From birth$14.99usual price
On The Toy Insider’s Holiday Gift Guide 2026
Ms. Rachel
Ms. Rachel Surprise Learning Box
A soft fabric box with six plush toys inside and a peek-a-boo flap.
Ages 3 months+$20.99usual price
On GMA’s trending toys 2026
Fisher-Price
Fisher-Price Moves with You Turtle Walker
A push walker for babies learning to walk, with a turtle that spins and rocks as they go.
Ages 6 months+$37.97usual price
On Amazon’s Top 100+ Toys 2026
Melissa & Doug
Melissa & Doug Farmers Market 3-in-1 Activity Table
A wooden activity table with a market to play, that changes as babies grow.
Ages 6 months+$87.99usual price
On The Toy Insider’s Holiday Gift Guide 2026
LEGO
LEGO DUPLO Frozen Creative Box with Elsa and Olaf 10462
A box of big DUPLO bricks with Elsa and Olaf, to build whatever they like.
Ages 2+$19.99usual price
On The Toy Insider’s Holiday Gift Guide 2026
LEGO
LEGO Pokémon Pikachu and Poké Ball 72152
A 2,050-piece LEGO display model of Pikachu leaping from a Poké Ball.
Ages 18+$199.99usual price
On Reviewed’s best toys of 2026
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A free wish book with things from any shop. Family circle what they’re buying, so nothing comes twice.